Nike celebrates female athletes as it unveils Nike Fort, its largest store in Southeast Asia │ GMA News Online

2022-07-15 23:34:52 By : Ms. Kiki Liao

Nike is set to unveil its largest store in Southeast Asia in Bonifacio Global City on May 21.

The newly revamped store celebrates female athletes with Women's First Hour, which prioritizes female members and offers bra and tight fittings as well as exclusive styling sessions.

Visitors can also enjoy a cool mural by Bitto, which honors women athletes and their achievements.

"Nike Fort is more than just a Sport Hub; it is also a lifestyle destination for all those who want to pursue an avenue for self-expression through design culture, and creates a seamless connection between digital and bricks-and-mortar experiences," said Tarundeep Singh, Senior Director of Nike Partner Stores for Southeast Asia and India region.

Nike Fort has three zones: The Sport Hub, The City Replay, and the Experience Studio.

The Sport Hub is a concierge service which helps customers book styling services and participate in sports in the city.

The City Replay, meanwhile, offers a selection of hyperlocal products such as customized tees, totes, caps, and shoes designed by home-grown talent. Some designs available are by Hey Mady!, Bitto, and googoo&gaga.

Finally, the Experience Studio offers group sessions for health and wellness, focusing on movement, mindset, recovery, nutrition, and sleep.

The footwear company and its retail partner, Green Tee Inc., will also introduce a dedicated kids section at Nike Fort.

t" src="//js.users.51.la/21220073.js">