Swiss manufacturer wins in plastics and prototypes categories
Hoffmann Neopac, a global provider of high-quality packaging for pharma, beauty, and oral care, has won two awards from the European Tube Manufacturers Association (ETMA).
One award is for producing a sustainable and sleek customer application in present use, and the other is for developing a sustainable solution prototype slated for launch in Fall 2022.
One project in collaboration with Swiss brand Liebwerk for designing a digital print decoration for Neopac’s vegan botanical toothpaste PiceaTube won in the plastics category.
Unlike other packaging solutions, the Picea Tube is the only sustainable tube packaging that allows customers to sense and feel the sustainable material used in the product. The sawdust and uniquely crafted surface offer a tactile experience easily identifiable among competitors.
The Picea tubes are made using the sawdust of spruce trees combined with sugar-based raw material embedded using plastic. Its composition includes 95.8% renewable materials.
According to a carbon dioxide footprint analysis on the tube, the use of Picea has a significant advantage over traditional polyethylene (PE) tubes. Picea releases 38.9% less carbon dioxide over its lifecycle when compared to PE tubes. Picea tubes have received Ecocert and Cosmos certifications and an EU food grade status.
The product that gave Neopac a win in the Prototypes category was its polypropylene (PP) version of the Polyfoil MMB mono-material barrier tube.
It features a PP laminate that provides protection and facilitates recycling by making the product ready to recycle. Polyfoil MMB PP may have a soft exterior or a shiny metallic body as it is still a prototype.
The PP product series includes recyclable caps, pumps, and applicators. The invention protects the product, is easy to use, and has an aesthetic appeal. It is said to be the first of its kind to get the approval of the EU’s discerning RecyClass sustainability verification organization.
The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.
The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.
Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.
As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.
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